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Nike Town London

Customer Experience Design

CLIENTS

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OUR EXPERTISE

We are long term customers of every brand we choose to work with.  By understanding the customer’s perspective and relentlessly building data within the sporting goods market, we can help shape experiences and bring brands closer to their customers.

 


 

CASE STUDY

 

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Campaign – NIKEiD Experience  |  Client – Nike Town London  |  Date – 2015

Goal – To produce creative and educative content for Nike UK to use to drive footfall into its NIKEiD studio at Nike Town London.

Production – Full editorial features and video content distributed across a range of media
– Social media product seeding with a group of influential sneaker enthusiasts
– Media assets used by Nike EMEA marketing

Results – Uplift in sales for NIKEiD during Q1 period
– Increased footfall into the NIKEiD studio at Nike Town London
– Direct sales from SportStylist.com and other media assets
– Strong social media engagement across all channels

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Content Production Product Seeding
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The Sportswear Group Ltd