Nike Marketing

Sales & Marketing Campaigns

CLIENTS

The Sportswear Group and adidas GroupThe Sportswear Group and Nike

OUR EXPERTISE

We live and breathe sport and use our clients’ products daily, constantly testing them and providing feedback.  We therefore understand our market and its customers better than any traditional advertising agency ever could. We excel at producing creative and authentic campaigns to showcase products and drive sales.

 

 

CASE STUDY

 

Nike logo

Campaign – Nike Legendary Lava Tight Launch  |  Client – Nike UK  |  Date –  2015

Nike Lava Tights CampaignGoal
– To come up with a creative and authentic feature to showcase the new Nike Lava Tights producing content which resonates with professional women in London. To create a buzz around the launch of a new product and build conversations on social media.

Production and Content
– Full editorial features across a range of publications including SportStylist.com
– Social media product seeding with a group of influential athletes and bloggers
– Email campaign to Nike UK database

Results
– Fastest selling women’s product on Nike.com (UK) during Q1 sales period
– Direct sales from SportStylist.com and other media assets with average basket size of £120.00
– Increased email open rate and social media engagement across all channels

LINK TO CAMPAIGN
The Sportswear Group Nike Product Seeding

Product Seeding

CLIENTS

The Sportswear Group and adidas GroupThe Sportswear Group and Nike

OUR EXPERTISE

We are leaders at product placement within the sporting goods and footwear sector. Using our registered network of over 500 professional athletes and influencers, we are experts at getting your products into the hands of people who can drive sales.

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Nike Town London

Customer Experience Design

CLIENTS

Nike logo

OUR EXPERTISE

We are long term customers of every brand we choose to work with.  By understanding the customer’s perspective and relentlessly building data within the sporting goods market, we can help shape experiences and bring brands closer to their customers.

 

 

CASE STUDY

 

Nike logo

Campaign – NIKEiD Experience  |  Client – Nike Town London  |  Date – 2015

Goal – To produce creative and educative content for Nike UK to use to drive footfall into its NIKEiD studio at Nike Town London.

Production – Full editorial features and video content distributed across a range of media
– Social media product seeding with a group of influential sneaker enthusiasts
– Media assets used by Nike EMEA marketing

Results – Uplift in sales for NIKEiD during Q1 period
– Increased footfall into the NIKEiD studio at Nike Town London
– Direct sales from SportStylist.com and other media assets
– Strong social media engagement across all channels

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adidas Wimbledon Tennis

Content Production

CLIENTS

The Sportswear Group and adidas GroupThe Sportswear Group and Nike

OUR EXPERTISE

Content is king. We excel at producing creative and authentic campaigns to showcase sports products.

 

 

CASE STUDY

 

adidas logo The Sportswear Group

Campaign – Impact The Game  |  Client – adidas  |  Date – June 2015

Goal – To come up with a creative and authentic content for adidas to use during Wimbledon 2015 for its global social media and marketing campaigns.

Production – Full editorial features across a range of publications including SportStylist.com
– Social media product seeding with a group of influential tennis players and bloggers
– Media assets used by adidas global marketing

Results – Uplift in global sales for adidas Tennis
– Direct sales from SportStylist.com and other media assets
– Strong social media engagement across all channels

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The Sportswear Group Ltd